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Posts by Meghan Prichard

Best IP Geolocation API | 2025 Roundup

For companies that rely on accurate IP geolocation data, selecting the right IP geolocation API is crucial—it can protect against costly data errors, enhance personalization, improve security, and support data-driven decisions—ensuring that your business stays competitive.  We’ll guide you through the top IP geolocation APIs available and help you identify the key features to prioritize, ensuring you choose the best solution to meet your business needs. Read on to discover which API is the idea

Meghan Prichard

Meghan Prichard

Meghan is the content strategist at IPinfo, where she develops and writes content for users to better understand the value of IP data and IPinfo products.

Best IP Geolocation API | 2025 Roundup

IP Geo-Targeting Tips for Better Marketing & PPC Campaigns

Personalization is something we all want. Whether it’s our name on a morning Starbucks cup or a recommended series on our watchlists, we prefer content that’s directed personally at us and reflects our interests. More than 70% of consumers expect companies to deliver personalization, and an even higher percentage get frustrated when they don’t experience it. Yet marketing campaigns aren’t always geared toward personalization. Traditional marketing methods depend on reaching millions of people

Meghan Prichard

Meghan Prichard

Meghan is the content strategist at IPinfo, where she develops and writes content for users to better understand the value of IP data and IPinfo products.

IP Geo-Targeting Tips for Better Marketing & PPC Campaigns

How much is an IP? Geolocation costs and considerations

For anyone who’s ever tried to decipher pricing for geolocation services, it can be a monumental task. Some providers are free. Others charge per request. Still others hide their prices until you’re ready to talk to a sales representative. Simply narrowing down how much to pay for geolocation data can be an overwhelming undertaking. Not only do decision makers need to weigh the priorities informed by developers and other team members, but they also have to consider all the services offered by t

Meghan Prichard

Meghan Prichard

Meghan is the content strategist at IPinfo, where she develops and writes content for users to better understand the value of IP data and IPinfo products.

How much is an IP? Geolocation costs and considerations

IP Address Information: What Data Can Be Gathered?

IP address data can transform how companies operate, from evaluating security risks to ensuring regulatory compliance to driving better customer experiences. By analyzing IP geolocation, businesses can gain deeper insights into user behavior, optimize targeted marketing strategies, enhance fraud prevention, and create more personalized interactions. Read on to learn more about what IP data is available and how it can enable better business decisions.  What Is an IP Address? An IP address is

Meghan Prichard

Meghan Prichard

Meghan is the content strategist at IPinfo, where she develops and writes content for users to better understand the value of IP data and IPinfo products.

IP Address Information: What Data Can Be Gathered?